BOARDMAN

BOARDMAN

Product List

BRAND BIKE OF THE YEAR.

It all began in 1981 when a 13 year old Chris Boardman turned up to a local 10 mile time trial in cut-off jeans and on a recycled bike. This was the first race that started a meteoric rise first through the Amateur and then Professional ranks culminating in Olympic, World and Tour De France stage and Yellow Jersey victories. At roughly the same time through his role as R&D director at British Cycling the idea was born to create a British bike brand with Chris and his passion for performance at its heart. Over the next 3 years through a process of design, development and investment, the concept became reality. The first bikes were launched in July 2007 and success followed quickly, not just in sales but also through the independent reviews and out on the road with Nicole Cooke winning Gold at the 2008 Olympics.

 

Roll forward and Boardman bikes is going from strength to strength. The product range has increased in size, diversified and now competes at the highest level but always stayed true to the original performance led philosophy. Our supported athletes have continued to win on Boardman, highlights being Gold and Bronze at the 2012 Olympics, 2012 Ironman World Championships and multiple other world and national titles.

 

2015 sees Boardman move up a gear again with investment from the acquisition by long term retail partner Halfords, allowing the team and brand to fulfill its potential. 2016 will see a whole new product range spanning Elite and Performance level bikes as well as a full range of parts accessories and clothing. Crucially the brand has been treated to a full deconstruct and rebuild to ensure that it meets with the future expectations of the Boardman team, consumer and market. Along with the new brand identity, product ranges and website - a new brand headquarters, R&D facility and customer experience will follow.

 

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